Twitter has officially changed its name to «X» after owner Elon Musk changed his iconic bird logo on Monday, marking the latest major change since taking control of the social media platform.
The website twitter.com it remained live and the branding on the platform’s version of the app did not appear to change until early Monday morning.
However, Twitter’s world-renowned bird logo was transformed into an X.
Early Sunday, Musk posted a short video of a blinking «X.» When asked if the logo would change in a Twitter Spaces audio chat, he said «yes» and told an unknown speaker: «We’re cutting the Twitter logo out of the building with torches.»
early monday musk tweeted an image of brand X was broadcast via Twitter headquarters.
Musk tweeted Sunday that the idea of changing the logo to an «X» was to «embody the imperfections in us that make us unique.»
«And soon we will say goodbye to the twitter brand and, little by little, to all the birds,» he wrote.
By Sunday afternoon, the x.com web address was already redirecting to what was once Twitter. He dominance returned to Musk in 2017 after it was divested under the merger that became PayPal,
The change from bird images to an «X» is the latest sea change since Musk bought Twitter for $44 billion last year.
The social networking company also recently announced that it was limiting the number of daily direct messages that unverified users can send, which it said is part of an effort to reduce spam.
That change went into effect Friday, according to a message on the Help Center. If users want to increase the number of daily messages allowed, they will need to join the subscription service launched last year.
The latest changes come as the social media giant continues to face competition from Meta’s new app, Threads, which launched earlier this month.
This is a developing story. Please check for updates.
mirna alsharif and Minyvonne Burke contributed.