Aspirational workday vlogs once dominated TikTok, but following mass layoffs in the tech industry, videos showcasing company benefits have been replaced with content about unemployment and labor rights.

The past few months have been particularly brutal in the technology sector, as industry giants cut their workforces amid a stagnant global economy. Google’s parent company Alphabet announced 12,000 layoffs this week, days after Microsoft announced plans to cut 10,000 employees. Meta, Salesforce, Twitter, Snap and other tech companies have also announced layoffs in recent months.

The grim reality of the layoffs undermines the facade of tech employee office vlogs, which frequently featured glamorous corporate perks like catered lunches, campus gym facilities and sponsored happy hours. The genre, which became popular last year, represented a seemingly unattainable lifestyle. Now, many creators have switched to posting raw, but still curated content about unemployment. Others are using their platforms to raise awareness about labor rights in the wake of recent layoffs.

TikTok users contacted by NBC News did not respond to requests for comment, but their videos about their layoff experiences continue to go viral.

On a «day in the life» video Posted last year, for example, an account strategist at Google documented valeting his free car and took a break in the «nap room» before attending a meeting in a Harry Potter-themed conference room. . A program manager at Microsoft showed off his lunch of braised short ribs with red wine and his coffee break in the company’s internal cafeteria on another «day in the life.» video. She captioned it: «I spent $0 today.»

The company’s benefits also extended to working from home.

Earlier this month, a TikTok creator using the username nicolesdailyvlog aware an «unboxing» video: the employee appreciation package you received from Google. The box included a plush blanket, an ice-cold coffee machine, and other goodies from the brand.

«This is such a cute present, and I can’t wait until they send us another one!» she said in the video.

A week later, he posted a video titled «A Day in My Life Getting Fired at Google,» in which she said she woke up to an «ominous text» from her manager and found she had lost access to her work accounts. After spending the day crying, she said, she went to Disneyland to cheer herself up.

His video is one of the most viral post-layoff vlogs, but this shift in content has been gathering steam for months as thousands of workers face unemployment.

The layoff announcements seem to follow the same format as the breakup videos. Many creators are gloomy when they announce they’ve been fired and can get emotional in their videos.

A creator, who said she was a recruiter for Meta, shared that he was «feeling all the feelings» after his layoff, but expressed optimism for his future.

“I know the universe has wonderful things in store for me and I have survived 100% of things up to this point,” he said.

another creator announced his dismissal in a cheery TikTok captioned, «when your awesome tech job fires you after signing a 12 MONTH LEASE as we had to go back to the office.»

Some creators have taken a more serious approach.

A former Meta employee, known as alejandra_n_h, has been posting daily blogs about your mental health and apply for other jobs. Another laid off tech worker started a job search responsibility group which organizes virtual meetings for members to support and advise each other during the job application test.

Others announced that they decided to leave the corporate world altogether. Creator itsBaileyMaya, who recounted his firing experience in a “story” video, said she was one of the best at her job at an unnamed «big tech» company. She found out that she got fired from her last week when she couldn’t access her laptop.

“I just didn’t see it coming, but now I’m kind of excited because I get to do my thing,” she said in a video posted this week. “And even though I’m 25, I don’t want to do nine to five anymore. So yeah, I’m unemployed, but I’m very confident in myself.»

Educating viewers about their rights has also gained popularity after recent layoffs.

TikTok user alberta.nyc, a Google software engineer and self-described «tech cynic», has made videos about the importance of unions in the tech industry. On a recent «day in the life» of the office videoalberta.nyc showed viewers a copy of what appears to be the Alphabet Workers Union’s letter writing event to support laid off coworkers.

When TikTok user hiitsmeming shared that Meta had fired her a month before her baby was due, other creators sewing his video with tips for buying health insurance with lower premiums.

When layoffs peaked late last year, TikTok creator millennialcorpmom urged viewers to familiarize themselves with the employment laws of their state, so that they can ensure that they are paid their full wages. Creator Celine Hui equally encouraged viewers to negotiate their severance pay before agreeing to sign any legal documents, surprising commentators.

Although approaches to layoff content vary, many creators have embraced camaraderie with others while documenting their unemployment. in a videocreator alejandra_n_h stood in solidarity with former Amazon employees who had been affected by the recent layoffs.

“A lot of our value and success has always been tied to our career and the name of our employer,” Hernandez said. “And I think that’s why I had such a hard time with these layoffs, because I’ve always had great career drive. But we must remind ourselves that we are more than our career, our employer, our job… I am here in solidarity with you and I strongly believe that there is a light at the end of the tunnel”.