Anyone going through a tough breakup this Valentine’s Day may find some comfort in feeding their ex an animal from the zoo. Symbolically, of course.

The San Antonio Zoo is going viral for the return of its annual Cry Me a Cockroach fundraiser, which allows donors to name a cockroach, rodent or vegetable to feed one of the zoo’s animals.

a recent video from an employee in a full-body cockroach costume, captioned, «When you find out you can name a cockroach after your ex and get a video of it being fed to one of the animals at the San Antonio Zoo,» won more than 2 million views and generated an avalanche of questions from viewers.

«Are we limited to the number we can name?» one user commented. “I have a laundry list”

«This makes me so happy!!» commented another.

Running through February 14, the event has been a huge success around the world every year since its launch in 2020, with donations from every US state and dozens of countries.

This year’s fundraiser is on pace to be its most popular yet, according to Cyle Perez, the zoo’s director of public relations.

Each donation includes a digital Valentine’s Day card to send to the target person, who doesn’t have to be an ex, but can be anyone from a difficult boss to an annoying neighbor. A limited number of people who upgrade to a $150 donation can also send personalized video messages to someone not-so-special when the cockroach, rat or vegetable meets its demise.

Some of these videos have actually included sweet, uplifting messages meant to make the recipient smile, Perez said, while others seemed more like an avenue for a heartbroken giver to vent their frustration.

“It’s really interesting to see what people are using this fundraiser for,” he said. “We have also seen some more playful [dedications] like political figures or 2022 trends that people didn’t like, like AI profile pictures. Looking at the back, it’s a fun view of society.»

As of last week, Perez said, the most popular names filed are Matt and Jessica. Last year’s were Jacob and Sarah.

The zoo does not yet have numbers to share on how much money has been raised so far, Perez said. But the funds typically go towards general upkeep of the zoo, as well as its endangered species conservation programs in countries like Japan, Peru and China.

Spreading the word about the fundraiser on TikTok has helped the San Antonio Zoo attract the attention of thousands of potential visitors beyond the local community. Since really ramping up its TikTok presence in June, the zoo has gained more than 1 million followers for its clips capturing the cutest and funniest animal moments.

A video of a hippo crushing a pumpkin racked up 2.7 million likes. Another of a kangaroo joey continually coming out of his mother’s pouch, captioned, «We all have those days,» earned $12.7 million.

“We like to meet our guests wherever they find us,” Perez said. “A lot of it is social media today, which is exciting because you can really take what’s happening here and show it to the world.”

The San Antonio Zoo isn’t alone in its roach-themed Valentine’s Day offering. The Bronx Zoo’s Name-a-Roach program allows donors to name a giant Madagascar hissing cockroach after someone. For a larger donation, the package comes with a matching roach tumbler, tote bag, and certificate commemorating the gift.