Rhett & Link are taking on shows produced by their Mythical entertainment company, including the hugely popular “Good morning mythical” and packing them into a 24-hour broadcast similar to a TV on the Roku channel.
The Mythical duo launched Mythical 24/7, a free, ad-supported, always-on broadcast TV (FAST) channel, with a curated broadcast of their shows, including the flagship talk show «Good Mythical Morning,» «Good Mythical More», «Mythical Kitchen» and «Ear Cookies». It also presents «Mythical Specials», which includes content from the company’s archives and other special projects such as Rhett & Link’s sketch comedy and music videos.
Mythical 24/7 launched Tuesday (March 14) on the Roku channel, which is currently available in the US, Canada, Mexico, and the UK. Rhett McLaughlin and Link Neal are best friends who grew up in North Carolina. They launched their first YouTube channel in 2006.
“We started Mythical in our basement in the early days of digital video, but we always thought of our shows as television for the Internet generation,” Rhett and Link, who serve as Mythical’s co-CEOs, said in a statement provided to Variety. “A decade and thousands of episodes later, Mythical is a full studio and ready to launch its own network. The Roku channel is the perfect partner to help us bring Mythical 24/7 to all comedy fans in that post-broadcast generation.»
The company claims that «Good Mythical Morning,» now in its 11th year, is «the most watched daily show on the Internet.» Today, “GMM” has 18.2 million subscribers to his YouTube channel and generates more than 70 million average monthly views. In total, the company’s owned and operated YouTube channels, including Smosh, YouTube’s Mythical comedy network acquired in 2019 – has some 77 million subscribers and 28 billion lifetime views. His properties boast more than 54 million social media followers on Instagram, Facebook, Twitch, Snap, TikTok, and Twitter.
“We are thrilled to partner with Mythical to give Roku Channel users the ability to stream popular creator-driven content anytime through this new channel,” said Ashley Hovey, Director of AVOD for Roku Channel.
To launch Mythical 24/7 on the Roku channel, Mythical worked with connected TV distribution and ad management provider Wurl.
“Since 2007, Mythical has led the creator industry in seeking cross-platform distribution for its many popular shows, both in the US and abroad,” said Neel Yalamarthy, Mythical’s senior vice president of strategy and corporate development. it’s a statement. “We are thrilled to expand our reach even further with our own dedicated FAST channel, and especially proud to partner in that effort with Roku, who understands the power of creator content.”