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On a lively Wednesday in the White House Indian Treaty Room, President Biden wowed a roomful of digital influencers and media professionals with his entrance, immediately raising their smartphones as they prepared to document the event.

In a display of modernity and relatability, President Biden interacted directly with attendees by taking selfies before addressing the crowd. He emphasized the critical role that social media creators play in today’s communications landscape, acknowledging the generational shift in media consumption preferences, particularly among younger people who prefer digital content to traditional media.

“Unlike my generation’s media, you are where today’s young people listen, learn, and interact with the world,” President Biden noted, emphasizing the influence these digital personalities have.

This White House gathering not only highlighted the growing importance of the creator economy, but also marked an official recognition of digital content creators as essential components in shaping public discourse and opinion. The event, filled with moments of interaction between the President and influential digital figures, marked a turning point in the way political leaders interact with the evolving media landscape.

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