Oh, say, can you Pepsi…
On Independence Day, the soft drink brand will introduce Pepsi Colachup, which is exactly what you’re thinking it is: Pepsi-infused ketchup.
Pepsi partnered with Culinary Institute of America (CIA) Consulting to create the seasoning the beverage company says is ideal for putting hot dogs.
“Pepsi has long been a part of American culture and its fresh, crisp taste has been a favorite drink for generations of Americans. We’ve always known that hot dogs taste better with Pepsi, and now experts think so too,» said Jenny Danzi, a senior manager at Pepsi TM, in a press release.
“We invented Pepsi Colachup to reinforce how well hot dogs and Pepsi go together: a delicious creation that perfectly combines a condiment with the best hot dog drink, providing a unified taste experience,” he added.
“The concept is both simple and creative. Pepsi’s distinctive flavors and vibrant citrus blend enhance the bright, tart characteristics of the ketchup, offsetting the smokiness of the hot dog,» said David Kamen, director of customer experience at CIA Consulting. “It’s a whole new way to enjoy two American classics!”
People on Twitter had strong reactions to the new offer, with many giving the stamp of approval.
“This is daring hahaha… but I love Pepsi. I love ketchup… I guess I’d give it a try,” said one person. tweeted.
“Where can I buy a bottle? Root Beer BBQ sauce is amazing, and I love ketchup, so indirectly I have no reason not to think that Pepsi and ketchup wouldn’t go together,” another person said. wrote.
But of course there are some detractors who just don’t want to be part of Pepsi Colachup.
«Vomit,» tweeted an upset person
«I love you Pepsi, but this is a tough pass for me,» someone else wrote.
«This kind of thing is the reason why people like Coca-Cola more.» lament another person.
It’s unknown if the condiment will ever hit grocery store shelves, but people interested in trying this culinary curiosity can try it for the first time on July 4 at four Major League Baseball stadiums. The Detroit Tigers, Minnesota Twins, Arizona Diamondbacks and New York Yankees will offer «exclusive in-stadium samples» during their respective games that day.
You can find Pepsi Colachup at the following game-specific locations on July 4:
- Arizona Diamondbacks: Chase Field, Phoenix, AZ; Section 130/131
- New York Yankees: Yankee Stadium, Bronx, New York; Pepsi Lounge (Pepsi Lounge ticket required)
- Minnesota Twins: Target Field, Minneapolis, MN; Section 113
- Detroit Tigers: Comerica Park, Detroit, MI; Section 139
Customers can also get a free Pepsi when they buy a hot dog or hot dogs at any food establishment or retail store all weekend through July 4. People can text «FREEPEPSI» to 81234 and upload their receipt, stating they purchased a hot dog and a Pepsi, to be reimbursed for the cost of a 20-ounce Pepsi product via PayPal, Venmo or a digital retailer gift card. You can find more information at pepsi website.
This isn’t the first time Pepsi has had fun with the flavor. In 2021, he partnered with Peeps to create PEPSI x PEEPS, a limited-edition soft drink mixing Peeps marshmallow flavored Pepsi. And in 2022, the soft drink brand also introduced Pepsi-Roni Pizzawith a Pepsi-infused pepperoni pizza.