Several MLB teams extended alcohol sales beyond the seventh inning last month in response to the new shot clock rule that resulted in shorter games and therefore less money spent at the concession stands.
But one team is now going back to its old politics.
milwaukee brewers announced Monday that they will no longer extend beer sales beyond the seventh inning because the gain after the change «was not significant.»
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«We have two homestays under our belt and there have been no serious issues with general behavior related to extended sales,» club spokesman Tyler Barnes told MLB.com.
«But what we found is that the amount of time we extended it is an average of 15 extra minutes. Because it’s late in the game, alcohol sales and all concessions go off a cliff once you get to the eighth inning. The amount of sales that we were experiencing just wasn’t significant.»
the brewers, arizona Diamond, The Texas Rangers, Houston Astros and Minnesota Twins were among the teams that announced the changes last month.
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The initial idea was that extending the sales would equal the amount that was previously sold up to the seventh inning before the implementation of the shot clock.
«This is [reflective] from the fact that the games are shorter. From a timing perspective, we’re probably looking to sell beer for the same amount of time extending from the eighth inning that we did last year to the seventh,» Brewers president of business operations Rick Schlesinger said at the time.
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According to The Associated Press, the Twins indicated Monday that they plan to continue selling beer in the eighth inning.
Average game length through Sunday’s action was 2 hours, 39 minutes, a 27-minute drop from last season.
Joe Morgan of Fox News and The Associated Press contributed to this report.