Elon Musk said on Sunday that he was looking to change the Twitter logo, tweeting: «And soon we will say goodbye to the Twitter brand and gradually to all the birds.»
In a post to the site at 12:06 a.m., the billionaire owner of the social media platform added: «If a good enough X logo goes live tonight, we’ll have it go global tomorrow.»
Musk posted an image of a blinking “X,” and then in a Twitter Spaces audio chat he responded “Yes” when asked if he would change the Twitter logo, adding that it “was long overdue.”
Under Musk’s tumultuous tenure since he bought Twitter in October, the company changed its business name to X Corp, reflecting the billionaire’s vision of creating a «super app» like China’s WeChat.
The company did not immediately respond to a request for comment.
Twitter’s website says its logo, which depicts a blue bird, is «our most recognizable asset.»
“That is why we protect it so much,” he added.
The bird was temporarily replaced in April by Dogecoin’s Shiba Inu dog, helping fuel a surge in the meme coin’s market value.
The company came under widespread criticism from users and marketing professionals when Musk announced earlier this month that Twitter would limit the number of tweets per day that multiple accounts can read.
The daily limits helped the growth of rival Meta-owned service Threads, which surpassed 100 million subscriptions within five days of launch.
Twitter’s most recent complication was a lawsuit filed Tuesday that claims the company owes at least $500 million in severance payments to former employees. Since Musk acquired it, the company has laid off more than half of its workforce to cut costs.