The main sponsor of the NFL Draft has been Bud Light, but attention on the beer brand has never been hotter than ever, as it has received criticism for its association with Dylan Mulvaney.
Mulvaney is a transgender influencer who is also signed to Nike.
The Bud Light partnership has garnered tons of publicity for the beer giant, but hurt their pockets: According to the Dow Jones Market Data Group, Anheuser-Busch is down 5.02% and lost $4.562 billion in market capitalization .
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Anheuser-Busch and the NFL renewed their partnership in 2021, making Bud Light the Official Beer of the NFL. The agreement runs through the 2026-2027 season, according to Sportico.
Country singer John Rich said he removed boxes of Bud Light from his Nashville bar as part of a boycott.
«Customers decide. Customers are king,» Rich said Monday on «Tucker Carlson Tonight.» «I own a bar in downtown Nashville. Our #1 selling beer up until a few days ago was what? Bud Light. We’ve got boxes and boxes and boxes back there. But the last few days, you’re hard to find. someone to order one. So as a business owner, I’m like, ‘Hey, if you’re not ordering it, we need to put something else in here.’ At the end of the day, that’s capitalism. That’s how it works.»
Mulvaney gained prominence when he was given the opportunity to interview President Joe Biden on LGBTQ issues in 2022. Mulvaney revealed earlier this month that the brewing company he sent packages of Bud Light with his face printed on the cans as part of an ad for the brewing company’s March Madness contest and as a way to celebrate a full year of «boyhood.»
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«Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences in diverse demographics. From time to time we produce unique commemorative tins for fans and brand influencers, such as Dylan Mulvaney. This commemorative tin was a gift to celebrate a personal milestone and is not for sale to the general public,» an Anheuser-Busch spokesperson told Fox News.
When Mulvaney teamed up with Nike, Caitlyn Jenner expressed her dissatisfaction with the «woke» company.
«As someone who grew up in awe of what Phil Knight did, it’s a shame to see such an iconic American company wake up so much! We can be inclusive, but not at the expense of the vast majority of people, and have some decency while to be inclusive. This is an outrage,» the 1976 Olympic gold medalist tweeted.
«EQUALITY > INCLUSIVENESS (STOP TRYING TO ERASE WOMEN). Differences between men and women are real and it’s a good thing! It doesn’t make trans people a bad thing either. Why is it so black and white with RADICAL RAINBOW ?MAFIA?!»
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The NFL Draft will take place April 27-29 in Kansas City, more than two months after the hometown Chiefs won their second Super Bowl since 2020 and the third in franchise history.
Fox News’ Brian Flood contributed to this report.